We've got an Ozark Trail soft sided cooler. It works great and really holds the temp. We're looking for a new cooler right now and we're leaning towards RTIC. I've got RTIC and Yeti tumblers and RTIC products work just as good as Yeti. Of course they're considerably cheaper
The Benefactor tent is constantly packed to the gills. We always wander the course and, honestly, it's always more fun. At least for us.
The area near 12, I think, where the Ketel One truck sets up is always a good spot.