Will Louisville be changing the name of its stadium? saw this on Yahoo (please excuse if posting this link is a violation of war chant protocol). This would be one problem in completely commercializing the name of your stadium.... among other things.
https://www.yahoo.com/finance/news/papa-johns-chairman-john-schnatter-032152505.html
https://www.yahoo.com/finance/news/papa-johns-chairman-john-schnatter-032152505.html