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Sports Business Tennessee adding a 10 percent "talent fee" to season tickets to offset part of the cost of revenue sharing

JerryKutz

Ultimate Seminole Insider
Staff
May 3, 2022
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FSU Athletics Director Michael Alford is talking to ADs around the country to find out how they will budget for the Federal Court mandated revenue sharing with student-athletes that will add $22.5 million to his athletics budget.
University of Tennessee's AD Danny While announced a not-unexpected method, he's going to add a 10 percent tax to the price of his season ticket holders, plus a 4.5 percent increase, 14.5 per cent in all.

Tennessee sells 103,000 season tickets, with a 15,000-seat waiting list, so White estimates the tax will cover nearly $10 million of the $22.5 million in revenue-sharing for the 2025 football season.

How do you think a transparent "Talent Tax" would go over here at Florida State?

For reference, in Florida State's best years, the Seminoles have sold in the neighborhood of 42,000 season tickets, with another 18,000 allocated for students, and 7,500 for visiting fans or single game buyers.

Tennessee Talent Tax
 
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