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What was in Nebraska's contract for 2022 game in Ireland?

Bob Ferrante

Ultimate Seminole Insider
Staff
May 10, 2022
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The Osceola has requested a copy of the contract between FSU, Georgia Tech and the organizers of the game in Ireland in August 2024 against Georgia Tech. To get a feel for what could be included in an international road trip, the first for the FSU football team, the Osceola requested a contract from Nebraska (the Cornhuskers played Northwestern in Ireland in 2022).

This is not to say FSU will receive exactly the same details as in the Nebraska-Northwestern game agreement, but only to give us all an idea. Some highlights, and future references to Irish American Events Limited will be noted as IAEL:

Nebraska received $250,000 as a guaranteed payment.

Nebraska received 10,000 tickets to be sold by the school within the United States. IAEL supplied 300 complimentary tickets for Nebraska players and staff as well as 75 complimentary seats for the band.

Nebraska was required to sell the 10,000 tickets and return the accumulated funds to the IAEL, less the $250,000 guarantee, prior to the game.

There was a pep rally on the Friday before the game and a tailgate party on Saturday. There was also an “academic forum” where the Nebraska president as well as university faculty and staff participated as the event was presented by the Ireland Department of Education. There were other events, such as a welcome reception at the Dublin City Centre and a US-Ireland CEO Club event.

IAEL also supplied meals, lodging and travel for site visits for the Nebraska AD, head coach and others.

The team departed Lincoln, Neb., on the Tuesday prior to the Saturday game and returned on Sunday. IAEL was responsible for a charter flight departing Lincoln, Neb., for the football team, band and cheerleaders with a minimum of 300 seats and transportation for up to 20,000 pounds of team equipment. Nebraska was required to send a minimum of 70 band members and cheerleaders.

Hotel rooms (110) as well as three daily meals were provided for the football team, coaches and some members of the travel party.

One end zone was branded Nebraska and one Northwestern. The game followed Big Ten rules and was treated as a Northwestern home game with the exception of in-stadium branding.

Nebraska was required to send seven dedicated email campaigns as well as create separate social media posts to athletics, donor and alumni databases to promote ticket campaigns and travel packages.

IAEL was able to print and sell programs as well as retain merchandising rights to the game, including those with Nebraska’s marks. A royalty rate of 5 percent for merchandise sales went back to each school, with 5 percent to the IAEL.
 
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