They say it isn't meant for consumption to eliminate themselves of liability. Its a gelatin pill with non toxic glitter to give you glitter poop. Mind blown. Its actually being made by more than one company. I was reading a article on Facebook about kids taking these things, apparently its getting popular
https://www.etsy.com/listing/122801892/glitter-pills?ref=shop_home_active_1
https://www.etsy.com/listing/122801892/glitter-pills?ref=shop_home_active_1