I’ve never had the GreenWise roast so I can’t comment on that, but I grilled some GreenWise ribeyes literally yesterday doing a mix of African spicy garlic dry rub (by Spice Hunter), garlic powder, onion powder, Publix chili powder, a little Korean BBQ dry rub also by Spice Hunter on one side, turmeric, black pepper and Himalayan pink salt. It turned out great!
There was definitely more marbling than their standard steaks but well below what you get at Fresh Market. And you could definitely tell the fact they were grassfed instead of corn fed as it was far more gamier and “beefier” than the bland corn fed meat in regular Publix bins. I liked it but if you’re used to mainly eating corn fed beef I can see others not liking it.