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Ralph Russo of the Associated Press on "AP 25 Football Podcast"

nole1111

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Sep 4, 2007
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Very interesting take on TV deals. Cliffs -
  • TV is still more dependant on advertising than it is subscriptions and carriage rates
  • USA pays WWE Smackdown $200 million dollars a year for 104 hours a year of programming. In contrast, CBS pays the SEC $55 million a year for 68 hours of programming (17 games) and gets twice the ratings.
Live programming is still a premium. Everyone is worried because ESPN is losing subscribers that revenue is going down, he thinks its going to go up especially when the new contracts reset in 2020. What's to keep an NBC, or CBS to dump $100 million to any conference for a few games a year (he starts citing ABC studies on live vs. regular programming).

Perhaps this is why Swafford is so cocksure that he's going to get a deal from ESPN. Perhaps this ESPN deal is another shitty deal like Raycom that locks us into another cable network and screws us from marketing our product to other major networks?

Interesting listen.
 
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