The Bounce House will now be known as FBC Mortgage Stadium (or something of that tenor).
So what are Doak's naming rights worth? Irrespective of that answer, it will not meaningfully bridge the $40M conference revenue gap that currently exists with our SEC foes.
So what are Doak's naming rights worth? Irrespective of that answer, it will not meaningfully bridge the $40M conference revenue gap that currently exists with our SEC foes.