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UM's NIL cash cow is going under big time

NoleWhereMan

Seminole Insider
Staff
Mar 29, 2002
13,630
1,918
853
Tallahassee, FL
'Substantial doubt' over company of Miami booster John Ruiz'

John Ruiz, once dubbed "Miami's NIL king" by ESPN, is struggling to keep his castle intact.

Miami's mega-booster, who has spent millions on NIL deals for Hurricanes athletes in recent years, told investors this week that there is "substantial doubt" that his company, LifeWallet, will stay in business, according to an SEC filing.

Things could get very interesting in Coral Gables.
 
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