This is a quote from a story in USA Today about ESPN. Is BAMTech the big launch for the ACC?
"But Iger said he was bullish on ESPN's future because of the company's continuing move into digital. After investing $1 billion into a streaming company called BAMTech last year, ESPN is hoping to launch development of over-the-top content.
"We will eventually be in a direct-to-consumer business for ESPN product, we hope to launch one on our Bam Tech product before the end of this year," Iger said on an interview on CNBC. "We're increasing engagement with our app significantly. With that comes not only more brand affinity but more advertising. And we're running our business more efficiently. So we're actually confident in ESPN's future, we've got a tremendous lineup of programs, of products, of live sports. Live sports are still a huge driver of consumption."
"But Iger said he was bullish on ESPN's future because of the company's continuing move into digital. After investing $1 billion into a streaming company called BAMTech last year, ESPN is hoping to launch development of over-the-top content.
"We will eventually be in a direct-to-consumer business for ESPN product, we hope to launch one on our Bam Tech product before the end of this year," Iger said on an interview on CNBC. "We're increasing engagement with our app significantly. With that comes not only more brand affinity but more advertising. And we're running our business more efficiently. So we're actually confident in ESPN's future, we've got a tremendous lineup of programs, of products, of live sports. Live sports are still a huge driver of consumption."
