Delta whenever possible
Hertz
Hilton
Wrangler Jeans
Boston Whaler
Harley Davidson
Mizuno irons
Adidas basketball shoes
Rawlings baseball glove
Captain Morgan rum
Hunt's ketchup
I have no golf ball loyalty. I like Srixon soft feel, but I'll play Titleist balls occasionally.
For the Solar Eclipse, my wife and I went up to Tennessee with my cousin, her husband, and a group of 6 friends. As an "experiment", I bought a collection of spiced rums to go into Coke, into pineapple juice, into a homemade mango and passionfruit punch and as shots. The spiced rums were from Captain Morgans, Kraken, Sailor Jerry's, Bayou, Chairman's Reserve, and Crusoe. The hands down winner and I think the only bottle we actually finished was Sailor Jerry's.
Sailor Jerry's is probably the only cheap liquor I can recall really enjoying other than Evan Williams 1783. Anything else under $20, I usually only consider useable to clean up grease. There might be one or two other cheapies Im forgetting, but Sailor Jerry's and Evan Williams 1783 are the only under $20 booze I remember keeping around regularly.