http://www.theatlantic.com/business/archive/2015/07/espn-strategy-mobile-after-tv/397928/
Indepth article about ESPN and the post TV world from The Atlantic. Obviously what is discussed here is also discussed among ESPN and the ACC in regards to an ACCN.
Some highlights:
In 2011, television held a commanding 47 percent of Americans’ media consumption; mobile accounted for just 8 percent. But four years later, Meeker’s 2015 report found that TV’s share fell by ten percentage points to 37 percent, while mobile’s share tripled to 24 percent. (Mobile isn’t just eating into television's time—it’s stealing off of everybody’s plate. Radio's share has fallen from 16 to 11 percent; print is down from 8 to 4; and even desktop is down a notch from 25 to 24.)
ESPN is confronting the slow unbundling of television by unbundling itself—treating its own site, plus Facebook, Twitter, Snapchat, and push alerts, as separate channels.
And what about the bottom line? The most likely path forward is that ESPN will continue to make billions of dollars from a big cable bundle that is in slow decline, while the company experiments with other ways to make money—for example, with smaller bundles, direct-to-consumer video, and massive digital video advertising—before the bounty from traditional national TV fees starts to fall.
Indepth article about ESPN and the post TV world from The Atlantic. Obviously what is discussed here is also discussed among ESPN and the ACC in regards to an ACCN.
Some highlights:
In 2011, television held a commanding 47 percent of Americans’ media consumption; mobile accounted for just 8 percent. But four years later, Meeker’s 2015 report found that TV’s share fell by ten percentage points to 37 percent, while mobile’s share tripled to 24 percent. (Mobile isn’t just eating into television's time—it’s stealing off of everybody’s plate. Radio's share has fallen from 16 to 11 percent; print is down from 8 to 4; and even desktop is down a notch from 25 to 24.)
ESPN is confronting the slow unbundling of television by unbundling itself—treating its own site, plus Facebook, Twitter, Snapchat, and push alerts, as separate channels.
And what about the bottom line? The most likely path forward is that ESPN will continue to make billions of dollars from a big cable bundle that is in slow decline, while the company experiments with other ways to make money—for example, with smaller bundles, direct-to-consumer video, and massive digital video advertising—before the bounty from traditional national TV fees starts to fall.
