Just a random holiday downtime thought...
How much does brand loyalty play in everyone's purchasing patterns? I know that there are certain daily purchases that I have loyalty with... Dr. Pepper for lunch time beverage, Quaker Oats for breakfast oatmeal. But my daily consumption is otherwise unaffected.
Travel, I have my patterns of Southwest for flights, Hilton brand for lodging and National for rental cars, but the latter two were really more of a corporate directive. Southwest is definitely my own personal loyalty due to living in the hub city and enjoying friendly service regardless of lack of seat assignment/boarding process.
Anyone else notice they have subconscious loyalties or just habits of purchase?
How much does brand loyalty play in everyone's purchasing patterns? I know that there are certain daily purchases that I have loyalty with... Dr. Pepper for lunch time beverage, Quaker Oats for breakfast oatmeal. But my daily consumption is otherwise unaffected.
Travel, I have my patterns of Southwest for flights, Hilton brand for lodging and National for rental cars, but the latter two were really more of a corporate directive. Southwest is definitely my own personal loyalty due to living in the hub city and enjoying friendly service regardless of lack of seat assignment/boarding process.
Anyone else notice they have subconscious loyalties or just habits of purchase?