They just have a great business model right now. The SEC has been turned into Notre Dame of the late 89s early 90s. Love/hate and ratings through the roof to see if they lose. If pimping FSU or Clemson or the ACC (or any other conference for that matter) would boost ratings, they'd do it( or people would get fired). No other fan base compares to the southeast when it comes to CFB. They're just milking the cash cow. It's genius because it'll never run dry. CFB will always be king in the SE. Can we say the same about the other conferences? We need to just keep getting better and winning. Hell, the ACC doesn't even care about ACC football.