Send your XXL and size 13s my way before you do...
Risky move by Nike. Not sure why they would want to get wrapped up in that. It cost them around $4.2 billion yesterday and not sure what it did today.
I agree. They are trying to appeal to some core customers at risk of alienating a lot of others. I suspect that some of the recent viral social media shows are actually orchestrated by Nike. People bragging about buying a bunch of Nike stuff to burn it? It makes no sense. "I'll give the company that I despise a bunch of money for something I intend to destroy." They are plants or complete morons.
Cowherd has a good take...