Someone in the athletic department needs to walk over to the School of Business and take Marketing 101. You don't build or maintain a brand by changing your look every week.
We came out of the 90s with one of the most recognizable brands in college football. I have no idea why we decided to mess with that success unless Nike's money was irresistible.
As of '16:
https://www.forbes.com/sites/carlyb...le-college-sports-apparel-deals/#a0af052308f6
Not big money. About 1/5th of what UCLA receives from Adidas.
Not in the top 20 in '18:
https://www.forbes.com/pictures/5b97316ba7ea434b99d5e957/no-20-cincinnati/#38e526b5234e