But I don't see your small batch crafted "Stupid Name" Double IPA giving a $1 million to pay off student loans like the good folks at Natty Lite are doing.
http://www.businessinsider.com/natty-light-super-bowl-ad-student-loans-2018-1
http://www.businessinsider.com/natty-light-super-bowl-ad-student-loans-2018-1