Great points. I work for a cable provider and there are several areas that the industry will try to mitigate the number of "cord cutters". The primary way that I believe they will battle these numbers is the data caps as someone mentioned previously. Secondly, buy the content....as the cable corporations seem to be snatching up all the smaller providers at a feverish rate, they are setting themselves up to either purchase the content "not allowing these other services to stream it", and/or they are buying shares into the cord cutting tech itself. Hulu for example is co-owned by Disney and Comcast. According to Leichtman data, cable providers lost 100,000 subscribers in 2013, 15,000 in 2014 and 385,000 in "15. With cable companies providing services to 94 million in the U.S. cable companies lost 0.7% of their customers (CNBC, 2016). Granted, some companies are already offering greatly reduced packages, and as many people get caught up with the "fees", those can also be reduced/relabeled so that it is not a sticking point. Bottom line, unless something more significant happens, I don't see the market changing that much. The poster that said that cable companies would be ruined in the next few years doesn't understand that with this amount of money involved and coupled with the leverage these mega-companies have, it makes them agile...they will re-posture when it becomes a significant issue. You can bet on the fact that they are well aware of it and are talking among themselves as how to safeguard the industry.
Some of that is a gray area since a lot of people like myself technically have cable in our Internet plan bundled because it's cheaper to get Internet that way than stand-alone Internet (bundle deals). In my case I don't actually use the cable or have the box for it, but I'm sure I still count as having cable.